9 Steps To Securing Funding for Your New Business

Dr. Ankit Sharma, PhD

Steps To Securing Funding

One of the biggest obstacles for many would-be entrepreneurs is obtaining the money and finding steps to securing funding. Without enough money, even the most creative and promising business ideas may never become a reality. This financial obstacle frequently discourages prospective entrepreneurs from pursuing their goals because they must pay for startup costs like inventory, equipment, marketing, and operating expenses.

 It can also affect their ability to recruit and retain talent, find a suitable location, and invest in necessary technology. To get past this obstacle, one needs to be creative, persistent, and open to exploring a variety of funding sources, including grants, loans, personal savings, and investments.

How To Secure Funds For Your Start-Up

Steps To Securing Funding

1. Figure Out How Much Fund You Need

Although it may seem apparent, your business plan won’t be complete until you have a clear idea of the steps to securing funding and how much money you’ll need to start or expand your company. Anybody thinking about investing in you will question you extensively about your financial plan, predictions, and KPIs.

Understanding the company’s anticipated financial performance, especially the projects that cash will be utilized to accelerate, it is necessary to determine how much capital to seek. The utilization of cash for things like new employment, acquisitions, marketing, technological investments, additional locations, etc., must be included in the business plan.

Funding may not be needed if cash does not go into negative territory; instead, cash plus retained earnings could be enough to support the desired growth profile. The cash flow will show the needed quantity of cash, which is equivalent to the lowest negative balance when these assumptions are taken into account.

You may then determine the overall amount of cash needed by adding a suitable amount of headroom to this number as a safety net: The largest negative cash balance plus appropriate headroom equals the funding need.

2. Obtain Investors’ Startup Cash

People who want to launch or expand an existing company may get capital from investors, whether they be angel investors or investment firms. If you want to become an investor, you should be aware that in return for your funding—typically in the form of company shares or the promise of financial return—you will have to relinquish some degree of control and ownership over your business.

Some investors will desire a hands-on role in your firm, which might be as a business coach who helps you reach your full potential via training and development or as a board member who helps set and evaluate corporate objectives.

You must seek the appropriate investors for your company. One of Digital Glue’s customers, the investment company Midven, helps SMEs that need up to £1 million in funding for their first round of financing. At the ideation stage of your business, other venture capital companies could make investments before you reach SME status. For instance, Simsan actively invests in pre-seed and seed enterprises.

Because they take more chances and lose their money if the firm fails (unlike a bank loan where the debt must still be paid back), investors put their money into businesses with strong growth potential. In order to compensate for the increased risk, they thereby look for larger returns.

3. Try Bootstrapping

One of the ways to secure funds that many entrepreneurs use when launching their businesses is bootstrapping. Actually, 73% of entrepreneurs want to finance their companies themselves this year. Bootstrapping is the process of starting a company using personal finances, such as credit cards or savings. Business owners may keep complete ownership and management of their firm via bootstrapping.

Another method of evaluating a company idea’s viability without depending on outside investment is bootstrapping. You may evaluate the concept’s viability and prove it with your own money. Although bootstrapping might be a good way to raise money, it can also restrict how quickly and how large a company can expand. It is one of the essential steps to securing funding.

4. Use Crowdfunding

Using a large number of individuals, sometimes known as crowdfunders, to raise money for your company is known as crowdfunding. They make financial contributions to your company and anticipate receiving a product or service in exchange.

For example, a crowdfunding supporting a new camera brand might anticipate receiving a new camera once the money has been raised and production has started, or a crowdfunder supporting a new events company might anticipate receiving invitations to their events.

Businesses looking for funding frequently choose crowdfunding because it allows them to keep complete control over their business while largely releasing them from repayment obligations in the event of a business failure (though this isn’t always the case, so make sure to read the terms and conditions of the crowdfunding platform you use).

5. Try To Find Angel Investors

One of the steps to securing funding is finding angel investors. They are often people (or groups) who provide startups and early-stage companies with financial assistance. They are often seasoned business experts or entrepreneurs who usually invest their own funds. One of the most important forms of startup financing is from angel investors, who often also purchase stock in the business.

Angel investors usually take more chances with novel and untested company concepts. Business owners should have a proposal that highlights their growth plan, market potential, and unique selling factors in order to draw in angel investors.

6. Consider Venture Capitalists

In return for an ownership position, venture capitalists also make investments in businesses. They do, however, often invest more than angel investors and are corporations. They often make investments in sectors like technology that have a lot of room to develop.

Further ways to secure funds are venture capitalists, who, in contrast to established investment sources, are prepared to take chances on novel and untested business endeavors. Venture capitalists look at a number of factors while assessing possible investments.

They seek businesses with a sizable addressable market, a scalable business strategy, and a capable management team. Additionally, they usually look for businesses that have made money or accomplished some other achievement.

7. Try Government Programs

Government initiatives provide several funding options for businesses, including tax credits, grants, and loans. Factors like the sector and their influence on the local economy are often taken into consideration when determining eligibility for government initiatives.

Here are some examples of typical government funding sources:

  • Nonrepayable grants from the government are given to companies for certain uses. These awards may be given for environmental projects, market growth, or research and development.
  • Government tax credits may be used to offset expenses associated with recruiting and training staff, energy efficiency, and research & development. They also encourage certain corporate activities.
  • Compared to conventional bank loans, government agency loans often feature more flexible repayment periods and cheaper interest rates. Government loans may be used for several things, such as financing operating expenses, building new buildings, or buying equipment.

The Small Business Administration (SBA) is one of the most well-liked federal lending programs. The SBA provides small companies with a range of credit programs, including loans for expansions and new ventures.

8. Loans

For companies wishing to invest in new facilities or equipment, small business loans are a common source of capital. Loans come in a variety of forms, each with unique qualifying requirements and terms of payback. The two most prevalent kinds are as follows:

  • Many company owners choose to take out traditional loans from banks and other financial organizations. These loans often need collateral, a strong credit history, and an extensive business plan. The creditworthiness of the company is one of the variables that affect the loan amount and interest rate.
  • Businesses may obtain cash via lines of credit up to a predetermined credit limit. This kind of loan gives firms flexibility by allowing them to take money out as required. Using the company’s credit history, the lender will establish your credit limit.

Another option is online lending, which provides a substitute for traditional banks. This year, 17% of entrepreneurs want to finance their new venture using this strategy. It is one of the fundamental steps to securing funding.

9. Consult A Business Coach

Consulting a coach with industry knowledge who can help you navigate the process can increase your company’s chances of obtaining funding. Giving yourself the greatest opportunity to succeed is crucial because, in many circumstances, being able to get funds to follow your development plans will allow you to reach your personal and professional objectives.

Having a coach or adviser on hand who can use their knowledge might be really beneficial and save you a lot of time and clarity. Managing the impact of seeking capital on their bandwidth while juggling the demands of expanding and operating their firm simultaneously is a challenge that most entrepreneurs encounter.

It should come as no surprise that during a fundraising event, company performance often suffers since the owner’s attention is diverted. You may get assistance from a qualified business coach in navigating the fundraising process. Keeping them on board after a successful raise can increase your chances of carrying out your company strategy.

How To Minimize Your Startup Costs

By cutting expenses, you may reduce the amount of money you need when launching a firm or choosing to grow as one of the steps to securing funding. The following these useful pointers and techniques can assist you in reducing your initial expenses:

Plan and budget: Make a business plan and budget before starting or expanding your company. This will assist you in figuring out how much money you need and where you may cut down on expenses. Free budget templates are available to assist you in getting started.

Adopt cost-cutting strategies: Seek out creative methods to reduce expenses without compromising quality. Think about alternatives, such as buying old equipment instead of brand-new.

Make use of virtual office space: Take into account employing coworking or virtual spaces in place of renting conventional office space. These alternatives often provide flexible lease periods at a much lower price.

Employ part-time workers or independent contractors: Instead of recruiting full-time staff right away, think about using independent contractors. While still doing the required tasks, this may help you save money on salary, benefits, and other employee-related expenses.

Leverage technology: Make use of software and technologies that can help you run your business more efficiently. In the long term, this may save money, streamline procedures, and lessen the need for human labor.

You may improve your chances of long-term success by putting these techniques into practice and paying attention to your spending. Remember that every dollar saved in the beginning may make a huge impact on your business’s development and profitability.

FAQ

Q: Which funding source is the most costly?

A: Preference The most expensive long-term source of funding is shares. Preferred stock capital, also known as preference share capital, is the most expensive long-term type of funding. It is where the money comes from. In contrast to other long-term sources.

Q: How do companies get funding?

A: Selling some of a company’s stock in exchange for funds is known as equity financing. Borrowing money and repaying it with interest is known as debt finance. A grant is a reward, often monetary, that a corporation receives from an organization to help achieve a goal or encourage good work.

Q: What kind of fund is the best?

A: Your risk tolerance and financial objectives will determine which mutual fund type is ideal for you. While debt funds provide stability, equity funds carry a larger risk yet offer better rewards. Both are combined with hybrid funds.

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